AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings […]
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'
The startup is now valued at more than $1 billion.
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
Shifting brand attitudes have led to emphases on data, performance and events.
The BBC's first brand campaign outside the U.K. positions itself as a more trusted news source in the American market.
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Heineken's internal insights platform KIM has cut costs, time and resources previously spent on market research and analysis.
Clinch CEO Oz Etzioni on AI and adapting to changing tech on The Garage podcast.
The publisher’s most popular story of 2023 was demonetized by faulty technology.
The solution may lie in one of the biggest trends in programmatic.
To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.
At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.
At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.
The 153-year-old publisher Field & Stream recently unveiled a hotel concept and music festival, among other extensions.
Enterprise spend on generative artificial intelligence is expected to reach an eye-popping $151.1 billion by 2027, per eMarketer, and advancements in the technology are progressing at a breakneck pace.
